Who would be the audience for your media product?

The demographic for our Thriller is a 15 certificate.

Through stereotypically, from the opening scene, you could say that the demographic is mainly the younger generation due to Ruby, and her typical teenage intrests, like make up, and web messenger services. However the actualy storyline of the thriller, with themes such as peadophilia, make the narrative more sensitive and therefore appealing to older generations. Also the fact that our questionnaire revealed that people were most interested in psychological thrillers, meant that our narrative had to be quite challenging, again appealing to the older audiences.

In terms of gender, our thriller is quite wide spread. Although stereotypically boys are most likely to watch a thriller, the protagonist is Ruby and therefore, having a heroin would appeal to teenage girls and women alike.